Hong Kong Disneyland College Program
When Hong Kong Disneyland launched its own dedicated college program in 2024, it created a unique design challenge — merging two distinct brand identities into one cohesive experience. The Disney College Program and Hong Kong Disneyland each have their own carefully defined design guides, and bringing them together required balancing both without compromising either. I worked alongside the team to create a visual system that honored each brand while building something new — reinforcing recognition, enhancing engagement, and setting a strong foundation for the program's identity within the larger Disney ecosystem.
Client
Hong Kong Disneyland
Year
2024
Team
Joshua Davila, Christy Hartman
My Contributions
Designed digital screens displayed throughout the event, creating an immersive on-brand atmosphere.
Designed graduation certificates and flyers celebrating participants completing the program.
Created an event backdrop drawing from the iconography of both the Disney College Program and Hong Kong Disneyland brands.
Designed print collateral including an A4 poster and fact sheet for program promotion.